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Drone Photography: The Latest in Real Estate Marketing

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The purpose of a property listing is to give potential buyers an idea of what a property looks like, how it’s laid out, and what kind of shape it’s in. Real estate agents and sellers have been doing this through writing detailed descriptions, taking pictures, and recording videos. Creating a listing in this way is like looking at a puzzle as a whole and trying to describe it piece by piece. It can be challenging to show all of the details without leaving some things up to the buyers’ imagination.

Drone photography has elevated the way we create listings. Drones allow us to give buyers an aerial view of a property and tell the whole story. Incorporating drone photos in a property listing, offers a bird’s eye view of a home, showcases a property’s unique features, highlights geographical views, pinpoints where a home is located in a neighborhood, and reveals the scale of your home, yard, or property. Drone photography has become an asset in the real estate world. It’s changing the way we’re able to show and sell properties!

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Drone photography shows the aerial view of property with pool

Offer a bird’s eye view of your home.

When it comes to scoping out a property, buyers want to know EVERYTHING. The good, the bad, and the ugly. Drones are able to snap photos from unique angles to reveal every aspect of the exterior of a home. What condition is the roof in? How large is the yard? Does the home have a large deck? How close is the house to the street? Drones help answer questions before buyers even know to ask them.

Drones also allow sellers to highlight their home’s unique features. Pool, RV/boat garage, solar panels, or just plain beautiful landscaping; drone photography can help sellers show off these items in particular. Quality photographs also provide greater justification if listing at a higher price point because of these unique features.

Amazing Ozark view

Present an aerial view of your property or farm.

Location is a major factor buyers consider when purchasing a property. Drone photos allows sellers to show where the home is located in relation to important landmarks. Point out places nearby like a playground, lake, or downtown area. 

Drone photography also makes it easier to sell larger properties with more acreage. You can show off the amazing views, scale of the property, important water sources, wooded vs. open areas, and fences. 

Drone photo of farm

Sell your property faster.

Drones have become a crucial marketing tool for real estate agents. Drone photos reveal how a property is unique compared to the competition and showcase what makes a home unique. Aerial property photos have gone from being a new trend to an expectation among modern home buyers and elevate the quality of a property listing. As a result, drone photography can help sell your property faster!

Whether you own a drone or plan on hiring a professional, check out these FAA drone rules and regulations before getting started.

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